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Privacy Policy


The Real Cherie (“we, us, or our”) respects your concerns about privacy and values the relationship we have with you. This Privacy Policy describes the types of personal information we collect about our customers whether in-store or online, how we use the information, with whom we share it, and the choices available to our customers regarding our use of the information. We also describe the measures we take to protect the security of the information and how our customers can contact us about our privacy practices.

Information we collect

We may obtain personal information about you from various sources.  We may collect this information when you provide it on our website, via our social media page, and at one of our events. This Privacy Policy does not address any data collection by our retail partners. When you visit this site or our social media pages, we may also collect certain information about your device or usage by automated means, including using technologies such as cookies, web server logs and web beacons.

Information you provide

You may choose to provide personal information to us in a number of ways, such as when you participate in an offer or promotion, when you make a purchase on our site or in stores, or via our social media pages. The types of personal information you may provide to us includes:

Contact information (such as name, postal address, email address, mobile or other phone number, and mobile service provider):
-Age and date of birth
-Gender
-Username and password
-Payment information (such as your payment card number, expiration date, delivery address and billing address)
-Purchase history
-Product preferences
-Your physical characteristics and skincare concerns
-Contact information for friends or other people you would like us to contact
-Content you provide (such as photographs, videos, reviews, articles, survey responses and comments)
-Information provided to us through social media networks (such as your name, profile picture, likes, location, friend list and other information described on the social media network)

How we use the information you provide

We may use the information you provide to:

-Send you promotional materials or other communications not exceeding twice per month
-Provide services to you
-Process your payment card and/or gift card transactions
-Create and manage your online account, including access to your online and in-store purchase history
-Assist with product selection and replenishment.
-Administer My Account.
-Respond to your inquiries.
-Tailor ads displayed to you on our site and elsewhere to your interests and history with us
-Communicate with you about, and administer your participation in, special events, contests, sweepstakes, surveys and other offers
-Operate and communicate with you about our social network pages.
-Operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)
-Comply with applicable legal requirements, relevant industry standards and our policies

We also may use the information in other ways for which we provide specific notice at the time of collection.

Information we collect by automated means

When you visit this site, view or click on our online advertisements (including our advertisements on third party websites), visit our social media pages, we also collect certain information about your usage or device by automated means or by using technologies such as cookies, web server logs and web beacons. We may also collect information about your usage and browsing habits using various web-based technologies.

Technologies we use cookies, web server logs and web beacons

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our website.

In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our web pages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

Third party web analytics services

We may use third party web analytics services on this site, or our social network pages, such as those of Adobe Site Catalyst and/or Google Analytics.  The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site.

The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyze your browsing activities on this site.  To learn more about web analytics services, and exercise your choice with respect to their collection of information on this site.

Targeted advertising

We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts.

How we use the information collected by automated means

We may use the information collected through automated means on this site for market research, data analytics and system administration purposes, such as to determine whether you’ve visited us before or are new to the site, to tailor ads displayed to you on our site and elsewhere, and for compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards and the enforcement of our Terms and Conditions.  We also may use the information in other ways for which specific notice is provided at the time of collection.

California do not track notice

Under California law, website and online service operators are required to disclose how they respond to web browser “do not track” signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about a consumer’s online activities over time and across third-party websites. We currently do not change our tracking practices in response to “do-not-track” signals or other similar mechanisms.

California law also requires website and online service operators to disclose whether third parties may collect personal information about their users’ online activities over time and across different sites when the users use the operator’s website or service. Third parties that have content or services on our site such as a social feature, analytics service, or an advertising network partner, may obtain information about your browsing or usage habits but this information does not include personal information.  These third parties do not change their tracking practices in response to “do-not-track” signals from your web browser and we do not obligate these parties to honor “do-not-track” signals. To learn more about browser tracking signals and “Do Not Track,” please visit http://allaboutdnt.org.

Information we share

We do not rent lists, or sell or otherwise disclose personal information we collect about you EVER.

Your rights and choices

We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you.  To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us in the manner specified below.

Email opt-out

You can at any time tell us not to send you communications by email by clicking on the unsubscribe link within the emails you receive from us or by contacting us at hello@therealcherie.com

You may opt out of receiving The Real Cherie emails that are not necessary to provide you with The Real Cherie membership services by following the instructions provided in the email. Although you may opt out of The Real Cherie marketing/newsletter emails, The Real Cherie operational emails will still be sent to you. Examples of these include, but are not limited to, a redemption confirmation email, a profile update email, or other communications that relate to your account. In order to stop receiving all The Real Cherie emails, you must terminate The Real Cherie Membership

Reviewing, updating and modifying personal information

Subject to applicable law, you may have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate.  The right to access personal information may be limited in some circumstances by local law requirements. We may take reasonable steps to verify your identity before granting access or making corrections.  You may request to review, change or delete your personal information by sending an email to hello@therealcherie.com .

Children’s privacy

If you are under sixteen years of age, you may browse our site. However, you may not provide personal information to us. This site is not directed to children under the age of sixteen and we do not knowingly collect personal information from children under the age of sixteen on the site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records.

How we protect personal information

We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

Links to other websites

Our website may provide links to other websites for your convenience and information.  These websites may operate independently from us.  Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites.  To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.

Updates to our privacy policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices.  We will post a prominent notice on our website to notify you of any significant changes to our Privacy Policy and indicate at the top of the Policy when it was most recently updated.

How to contact us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at hello@therealcherie.com or go under the menu bar, click contact us option and fill out form.

If we need, or are required, to contact you concerning any event that involved your personal information, we may do so by telephone or email.